Chief Money Group

Welcome to Chief Money Group - We provide financial planning and education to ambitious individuals and families, helping you navigate complexity and plan with confidence for the future.

Financial Planning

Turn your financial potential into lasting wealth. With holistic advice across cash flow, superannuation, investments, insurances, structures, and estate planning, we help you build, protect, and pass on wealth with clarity and purpose.

Chief Money Podcast

The first three episodes of the Chief Money Podcast are now live - featuring interview-style conversations with leading voices in Australian finance.

In Partnership

We have partnered with The Wealth Network to ensure our processes, compliance, and security meet the stringent standards set by ASIC, safeguarding the privacy and safety of our clients' data and information.

Meet Benny

Benny Yang is a Certified Financial Planner (CFP®) with a Master of Financial Planning and a Bachelor of Business from the University of Technology, Sydney. He combines technical expertise with a genuine curiosity for learning, helping clients cut through complexity and make confident financial decisions.Outside of work, Benny values fitness, health, and family life with his wife. His own commitment to building a secure future for his family underpins his passion for guiding others to so the same. He also has a keen interest in the exponential age of technology, particularly innovations in interconnectivity and automation.

Thank you

We look forward to hearing from you!

© 2025 by Chief Money Group Pty Ltd. Chief Money Group Pty Ltd (ABN: 93 684 427 147) is a corporate authorised representative (CAR: 1314 600) of Insight Investment Partners Pty Ltd (ABN: 35 136 879 484, AFSL: 368 175). This website contains information or general advice only. Please contact us to determine whether the information is appropriate for your particular needs, financial situation, or objectives prior to making a decision.

Onboarding

When we onboard you as a client, you can rest assure that you'll be in a better position afterwards.


Initial Meeting

We start our process with a casual 1-on-1 (or 1-on-2), to really get to know you. This meeting will be a way that we can form an initial understanding of your situation so that we can determine whether to proceed to the next stage.


Measurable Benefit

From our initial meeting, we will look to consider potential advice strategies that may work in your situation. We will conduct some analysis to understand how much better off you will be, if we put these in place. From there, we will only move ahead if there is a measurable benefit.


Data Collection

Once we're confident that our advice can put you in a measurably better position than your current trajectory, we will onboard you into our systems by collecting information from you. This is done with care according to our strict data-handling and compliance procedures.



Strategies

What exactly can we do for you?


Utilising legislation to your advantage

As a licensed financial advice firm, we are abreast of what is legally possible, in terms of tax, structuring, superannuation, and investments.

Structuring For Tax Optimisation

When it comes to structuring strategy, the heart of it often boils down to taxation. We are aware of the many different structures, as well as potential ways to utilise various structures to create the best outcome for you, over the long-term.

Thorough Investment Research

When it comes to investment, we focus on providing you with trusted and well-researched investment solutions that can stand the test of time. Because when it comes to custodying your wealth towards retirement, we don't take any chances.

Combining Years of Experience

We lean upon a group of financial planners, as well as experts in other areas such as lending, property, business services, and legal, to ensure that the advice you receive is based on significant years of experiencce.

When it comes to your future, take no chances

When considering advice, it should always be in your best interests.


Our Solutions

As a financial advice firm, we must adhere to guidelines and investments approved in a thoroughly researched Approved Product List process.

Cash Flow Management

The foundation of any financial plan should be built on a strategy that involves understanding your cash flow, and utilising every dollar well. We help you ensure that your dollars work for you, so that you can focus on building the lifestyle you want.

Wealth Accumulation

We help you accumulate wealth through investment strategies that involve building a diversified portfolio aligned to your risk appetite. We have a broad understanding of listed and unlisted investment opportunities, and only recommend approved assets.

Wealth Protection

Building wealth - that's one thing. Protecting wealth? That's a whole different ball game. We help you implement strategies including identifying your insurance needs to ensure you and your family are protected in the event of unpredictable life events.

Leveraged Opportunities

We believe in the power of leverage and debt, and can help you review the opportunities available to you. Whether that involves gearing your portfolio, reviewing any existing loans, or putting you in touch with a trusted investment property specialist, we can certainly help.

Taxation Optimisation

Tax optimisation ranks highly within the tools at our disposal. We work with your accountant closely, to ensure that your tax liability is effectively minimised. We achieve this through both strategies and structuring, as well as smart tax-effective products.

Effective Wealth Transfer

When all is said and done, the best way to pass on your wealth, whether that is to your spouse, children, or grandchildren, is to prepare your estate accordingly. It is important to set the right guidelines in place to encourage continued growth of your asset pool.

We help with the above, and a whole lot more!

Schedule in a free chat.


Sample Case Study

Introduction

We understand that the idea of seeking financial advice can be a daunting one. Passing the keys to someone else to come up with a strategy for your finances? That's a big decision.Well, to make it easier for you, we've written a sample case study of what it is like for a client to go through our financial advice process. Please note, that this is fictional, and whilst contains inspiration from real-life case studies, the characters and situation should not be relied upon as anything other than an illustration.Furthermore, the content is for informational purposes only and is not intended to offer tax, legal, or financial advice. The information provided should not be relied upon as the basis for any financial decisions. Each individual’s situation is unique, and results may vary based on personal circumstances.It is strongly recommended that you consult with a qualified tax, legal, or financial professional before making any decisions regarding your specific situation. This example is purely hypothetical and does not reflect any actual financial plan or strategy.

Finding an Adviser

T&P are both high income earners, who have tried working with a financial planner in the past.They approached Chief Money Group (CMG) to see if we are any different.They are both meticulous with their finances, already, and hence has already built a sizeable portfolio.T is the high-level thinker, and works in a sales role, whilst P is more of the family accountant – she is across the details and the family budget.P, whilst is a high income earner, has chosen to work part-time, as T is earning sufficiently as part of his executive role.They generally choose an adviser based on word-of-mouth referrals, but also take into account the advantage they’d receive by partnering with an adviser long-term.

The Initial Consultation

Prior to the meeting, T&P completed the Onboarding Fact Find provided by CMG. This allowed them to aggregate their financial world into one place, and it, itself, was a highly informative exercise.This also allowed their financial planner to get a full peak into their financial world so that he could be well-prepared for their meeting.During the initial consultation, CMG explained their business structure, their flat fee system, and how they handle relationships with their clients.T was initially very skeptical and fired off a lot of questions. How could we ensure that their outcomes would be better than if they were to continue forward with their own strategy? They were doing well already, and wanted to understand our point of difference.CMG shared its investment philosophy, but also provided insight into useful and practical insights about strategies outside of direct investment, which put T at ease.T&P felt safe and comfortable with CMG’s approach and decided to move ahead with the relationship.

Impact Presentation

Upon agreeing that there would be measurable benefit in proceeding with the financial planning relationship, CMG began putting together its impact presentation. To prepare for this presentation, CMG would first audit T&P’s financial position.The Impact Presentation meeting was booked 2 weeks from the initial consultation, to give CMG enough time to conduct its analysis. During these two weeks, CMG would collaborate with T&P to assess, diagnose, and prepare their impact presentation.During the impact presentation, CMG would share a financial modelling forecast to show the current trajectory of T&P’s financial position, followed by a proposed scenario and also some alternatives that have been considered.After ensuring that CMG & T&P were on the same page and happy with the proposed impacts of the financial plan, CMG would begin to prepare the full Statement of Advice.

Statement of Advice

The Statement of Advice is the official documentation that a financial adviser will provide to their clients.This is a legal document, that outlines the adviser’s recommendations, and the steps they took to ensure that their advice is in the client’s best interests.It will document the journey they took to come up with the recommendations, as well as outlining the fees and costs associated with the advice. It shows the alternative recommendations that have been considered, as well as the difference in costs between products.Upon guiding T&P through the Statement of Advice, CMG then ensured that they understood each element of the advice. CMG answered any questions, and let T&P consider the advice to see if they thought the advice would be in their best interests.Once T&P took some time to fully digest the advice, they agreed to proceed with the recommendations put forth by CMG.

Implementation of Advice

T&P were in the process of purchasing their own property, using a mortgage broker of their own choice.As part of our initial advice development, we collaborated with their broker to set up the right structure to ensure we could implement our strategy.What we had recommended was that they utilise debt recycling to reduce the amount of non-deductible debt and increase their deductible debt.We helped them achieve this by selling their existing portfolio, as well as vested company-issued shares, and paying down a large portion of their mortgage.A portion was used to pay for the home deposit, settlement fees, and the remaining was used to pay down a portion of the variable loan component.We then advised the client to redraw the amount from their loan, and invest it into a recommended portfolio. The new loan that was created from this withdrawal became a tax-deductible loan – hence this strategy is called debt recycling.We helped the client establish an account and invest into the recommended portfolio, and shared details about it with them.Next, as the platform we had recommended had competitive rates, we helped them rollover their super funds, and update their investments to a recommended portfolio aligned to their risk profile.We conducted an insurance review for T&P and found that T was underinsured for TPD & Critical Illness cover, whilst P was underinsured in terms of Life, TPD, Critical Illness, and Income Protection. We helped them apply for their respective covers, at the recommended amounts.

Ongoing Advice Review

After implementing the advice for T&P, we caught up again in a few months as T had some shares as part of his employment that were vesting soon. We reviewed his employee share vesting schedule, and had some ideas of how we could reduce his tax liability in the financial year that they were vesting.A few months later, we then caught up with both T&P for their first 6-monthly advice review to review their portfolio’s performance following the implementation of our advice.

Want to Learn More?

If you want to learn more about our ongoing advice process, then please don't hesitate to book in a call with us!

Partnerships

We build long-term partnerships to provide you with holistic advice

The Wealth Network

The Wealth Network, a leading financial advice coaching business, has played a cornerstone role in the development of Chief Money Group.Benny's advisor and coach, Dean Holmes, also supports many of Australia's top boutique financial advisory firms.Valuing high-quality advice himself, Benny chose to partner with Dean - whom he first met in 2017.

Watch Benny speak with Dan in the inaugural episode of The Chief Money Podcast.

Your Property Partner

We've partnered with Your Property Partner to support clients with strategic property guidance. Importantly, this partnership is built on a zero-commission agreement - meaning Chief Money Group receives no referral fees, and Your Property Partner receives none from us. This reflects our commitment to transparent, unconflicted advice.

Other Partners

We also partner with trusted mortgage brokers, accountants, and solicitors so our clients can access reliable advice from professionals we've personally vetted. We don’t receive referral fees from these partnerships.If you need help in any of these areas, just reach out - we're happy to make an introduction.


Are you a Wealth Aficionado?


You don’t have to chase wealth to be a Wealth Aficionado. It’s about moving with intention - making decisions that build not just security, but quality.A Wealth Aficionado treats money like an art form: understanding it, refining it, and using it to create the kind of life they actually want to live.They stay curious, adaptable, and focused on the bigger picture, knowing real wealth is built through consistency and clarity, not luck.If that sounds like you, and you’re ready to elevate how your money works for you, click the link below to connect with us.

Let's have a chat!

If you'd like to have a no-obligation conversation with a licensed financial adviser who is committed to acting in your best interests, please feel free to book a time below.This complimentary 15-minute chat will allow us to understand your needs and see if our advisory services are the right fit for you.


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What do you get as a client?

Tailored Strategy

We are financial advisers, meaning we can develop a strategy based on your unique, individual circumstances. We clearly demonstrate how our advice will lead you to be in a better position, showing all fees, risks, and alternatives we consider.

Portfolio Management

Our expertise lies in helping you build a portfolio that aligns to your long-term goals and objectives, using financial products and investments that are part of our Approved Product List, whilst paying attention to the broader macroeconomic environment.

Join our Ecosystem

As a client, you will have access to your own financial adviser to help with your financial matters, as well as our network of trusted professionals to ensure your entire financial world is looked after in a cohesive and transparent manner, for the decades to come.


Book a No Obligation Chat today!




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